Every pack carries a unique QR code that opens a landing page tied to this exact animal: farm, grazing area, slaughter date, certificate — plus pasture footage and recipes.
I
Pasture, not slaughter
The video shows where the lamb grazed — not how it died. 60–90 seconds, tied to vintage and summer pasture.
II
Halal as document
Certificate with certifying body, slaughterer ID, supervising imam. Clear, open, searchable.
III
The right temperature
Low enough that the meat doesn’t ruin (54–58 °C) — not the well-done dogma you usually hear.